Play, Learn, Be Happy!
Happy Blue Fish is a mobile game designer, producer and publisher, dedicated to the improvement of individuals through gaming. It's Learning Games for everybody, from kids to families to seniors. Our games are designed not only to entertain, but also to add a positive influence on people's life : learn something, feel better at home, at work, in your life, with your friends, understand the world...
Every Person Counts! We design, develop and publish mobile video games in total respect of the fundamental ethical values of social responsibility and ecological development. We believe in humanist values, respect, wellness and quality of life, solidarity and sharing. Great games are created by great people, great people work with fun, drive, freedom and vision.
Engage, Retain, Monetize
The first time a user launches a game, you have to touch his mind and/or his heart, so he has no choice but wanting to come back again. The first session is crucial, this is where the churn rate is the higher, so a lot of time and testing has to be spent in order to ensure that each player will not miss the added value of your game.
Once a player starts playing with your game, you've already made a big step! Now it's time to retain him/her in your game. You want each player to come back every day, every week, for several months... To do that you you need to find the good mix of engaging story-telling, fun gameplay, visual quality, rewards and incentives, and retention mecanisms...
The store is in the game, the products: fun moments, the sales force: your IP and game design... There are several ways to monetize your players, but finding the right one for each player is tricky! The key is to design the monetization process right at the heart of the game design, and to adapt it to each player .
KIDS & LEARNING GAMES
Our team has many years of experience in designing and producing kids educational games. Previously at Mindscape, Dominique (CEO) worked on Adibou, Reader Rabbit and many more strong kid IPs. Happy Blue Fish has created its own kids educational IP - The Deskplorers - and is developing educational games for bigs clients (Hachette Livre in Paris, Fingerprint Digital in California...). Including some educational value on all our games is at the core of our mission.
CASUAL MOBILE GAMES
Working on very large audience IPs like "Minuscule", Happy Blue Fish has a strong experience in the design and production of Casual Digital games. Happy Blue Fish is producing the official games of the "Minuscule" international license. Our studio is also developing casual mobile games for big clients: France Television, Téléimages, Studio Hari... Always fun casual games with no violence and positive values.
APPS AND MORE...
Happy Blue Fish is leveraging its mobile knowledge outside the game market, helping companies invent new products and services based on Apps and SAAS technologies. We provide consulting services to help corporate clients in their Digital Transition. We design and develop apps, from prototypes to full products, in fast and agile production cycles. We bring all our knowledge about mobile User Experience, user acquisition, retention and monetization.
CEO & Production Manager
Entrepreneur (founder of OpeMind Intl in 1991, sold to Mindscape in 2006) and software Development wizard, Dominique has been for 3 years the CTO of Mindscape France, in charge of all Nintendo DS and Wii productions. Dominique founded Happy Blue Fish in July 2009 to embrace the mobile gaming revolution.
CTO & Chief Software Officer
After a Master Degree at IFSIC (Rennes), Jonathan worked 4 years at Vivendi Mobile Games (France) as Senior Frameworks and Tools Developer. Jonathan oversaw the development of many games like «The Bourne Conspiracy», «Prison Break», «Crash Nitro Kart 2» and «Virtual Villagers». Jonathan joined Happy Blue Fish when it started in 2009.
Head of Graphic Studio
A graduate from the Pivaut School (Nantes), Alexia is in charge of the 2D graphic creation and production pipeline, for content and HUD assets. Alexia joined Happy Blue Fish when it started in 2009.
Mobile Software Developer
After graduating from IFSIC (Master Degree, Rennes), Phala-Winheros joined Happy Blue Fish after a successful Master internship. He is a senior mobile developer for both iOS and Android.
Head of Data Science & AI
Matthieu graduated from Paris VI University with a PHD in Particule Physics in 2011, and worked as a researcher and Data Scientist at CEA (Saclay), University of Maryland (USA) and ETH (Zurich). He is in charge of the Data Science and AI for askblu.ai.
Turn Licenses into games
Your targets are casual gamers and/or kids?
Happy Blue Fish can design and develop your games with full respect of your IPs and licenses.
We can work with your own creative people on an existing "detailed concept",
or we can start your project from scratch, providing all the design and creative resources.
KIDS GAME REFERENCES