Let’s break the casual games retention ceiling!
I have been working on casual mobile games for the past 8 years, and I worked on Nintendo DS & Wii family games beforehand. I realized how player engagement and retention are important for long-term sustainable revenues. Our studio had to spend a lot of time and effort to get our games properly tuned. We had to set up analytics, test and submit, try to make sense of all the metrics we got, update the game, test and submit, update… and repeat.